- The .PUNDI domain is redefining digital identity by merging payments, AI, and user-owned infrastructure into a single Web3-native label.
- Backed by Unstoppable Domains and Pundi X, this new TLD unlocks next-gen use cases across retail, automation, and AI—marking a leap toward more intuitive blockchain adoption.
In a strategic step to bring Web3 identity closer to the consumer market, Unstoppable Domains has partnered with Pundi X to launch the new .PUNDI top-level domain (TLD). This initiative merges blockchain-based domain naming with real-world payments and AI use cases, marking a fresh chapter in decentralized identity infrastructure. As blockchain adoption moves from tech-savvy circles to mainstream users, this collaboration aims to simplify how people interact with wallets, payments, and intelligent agents across the Web3 stack.
The .PUNDI Domain: Not Just a Name, But a Digital Identity
The . PUNDI domain is more than a vanity label—it serves as a gateway for managing digital presence, receiving crypto payments, and enabling walletless interactions in emerging AI and payment environments. Built on Unstoppable Domains’ NFT-based naming system, each. PUNDI domain is a self-custodied asset that allows for human-readable wallet addresses, decentralized login, and cross-chain interoperability.
Users can register .PUNDI domains and map them to various wallets, apps, and services. This transforms the standard alphanumeric crypto address into a personalized, secure Web3 identity.
Pundi X’s Role: Bridging Retail Payments and Web3 UX
Pundi X brings its XPOS blockchain payment system into the mix. The .PUNDI TLD integration will enable users to make and receive payments using domain names at Pundi-powered physical retail stores and decentralized commerce platforms. By linking real-world purchases with a Web3-native identity layer, the two companies aim to create seamless user experiences that require no technical overhead.
For example, users can pay using a simple domain like “alex.pundi” instead of copying and pasting wallet addresses. Merchants, in turn, receive funds directly to their linked wallets, creating a frictionless crypto-to-fiat bridge.
AI Integration: Your .PUNDI Domain as a Smart Assistant
Another intriguing angle is how .PUNDI domains will connect with decentralized AI agents. Unstoppable Domains recently rolled out support for AI-assisted identity actions, such as automated payment routing, personalized content feeds, and even custom bots trained on user behavior.
With .PUNDI domains, users can deploy smart contracts or AI agents that operate on their behalf, responding to incoming transactions, auto-renewing subscriptions, or verifying identity across platforms—all without sacrificing privacy or control.
Web3 Accessibility Meets Scalability
This initiative is timely as Web3 tools continue facing onboarding hurdles. The .PUNDI TLD removes the need for complex seed phrases or centralized logins. It allows users to register, manage, and use their domain across a wide range of apps, including messaging, wallets, games, and exchanges.
Both companies are investing in infrastructure to support high-scale traffic. The backend systems use distributed IPFS hosting and multi-chain wallet compatibility to ensure resilience and fast performance, even during market surges or transaction spikes.
Market Positioning and Adoption Push
Unstoppable Domains already supports millions of Web3 domain registrations, including .crypto, .nft, and .blockchain. Adding .PUNDI to its ecosystem allows them to tap into Pundi X’s user base in Southeast Asia, Latin America, and Africa—regions where mobile-first commerce and decentralized payments are accelerating rapidly.
As part of the launch, users who already use Pundi X terminals will be eligible for early access discounts. A co-marketing campaign featuring AI-driven tutorials and retail integrations is also underway, promoting real-life use cases rather than speculative hype.
Potential Use Cases and Developer Integration
Developers can build on .PUNDI domains using Unstoppable’s API stack. Possible applications include:
- Token-gated content based on domain ownership
- Cross-platform messaging systems verified through domain-linked IDs
- AI-based assistants triggered by payment activity
- Decentralized identity verification for DeFi or gaming apps
As user-owned identities become central to how people navigate the Web3 landscape, .PUNDI domains offer a practical toolset that links digital behavior with real-world commerce.
Security, Governance, and Roadmap
Security remains a focus. All. PUNDI domains are minted as NFTs on Ethereum and Polygon, allowing users full ownership with no renewal fees. Governance rights around . PUNDI’s evolution—such as future domain rules or integration policies—will be shaped via DAO-style community feedback hosted by Unstoppable and Pundi X.
The roadmap includes wallet integration with MetaMask and Coinbase Wallet, support for zk-login credentials, and domain-linked smart contract templates.
Conclusion: The Future of Personal Web3 Identity Is Here
The launch of .PUNDI by Unstoppable Domains and Pundi X represents a milestone in the convergence of payments, AI, and self-sovereign identity. By turning a simple domain into a portal for decentralized apps, payments, and automation, this partnership shows what’s possible when Web3 infrastructure focuses on usability.
As Web3 moves into mass adoption, solutions like .PUNDI are exactly what the ecosystem needs: accessible, secure, and built with everyday users in mind.
